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This is Why a Small Business Needs a Website And This is What You Need to Know

This-is-Why-a-Small-Business-Needs-a-Website-And-This-is-What-You-Need-to-Know

There are countless websites across the world at the moment, with each one covering a different purpose.

It isn’t unusual to see a website for something that might seem irrational, in the contrary, it’s actually quite common. But a majority of websites have one shared goal which is a business.

Business in many ways is the main purpose of many websites, granted not every website is made with the same intention.

There are some whose purpose is to educate people, as well as many other intentions. But overall the majority of websites are made to generate some type of awareness about the business for the website owner. How?

This is Why a Small Business Needs a Website And This is What You Need to Know

Your website can not only boost your small business online presence, but also generate you some profit in many ways, yet it all depends mostly on the website theme. For example online shops, they drive business via the online sales, but there are also other ways of course.

Blogs can be an online business and a small business, plus be very profitable one. One way is serving ads on your website ie. Google Adsense, but the website needs to have a lot of traffic. When we put direct sales aside, what do we have left? What can a small business owner gain from the website which is beneficial to them or their business?

Before we cover the topic let’s look at the following, what kind of impact will the website have on your business? Isn’t profit the primary goal for a business?

It is in many cases, granted there are small businesses who aim at improving the world and are non-profit. But generally, most businesses aim at a profit, so keeping that in mind, we shall look at the ways the website can make you money.

The key factor in this is what does the business offer to the user and how can your business profit from your website. We will split up the businesses in three parts, businesses which offer material items/products, businesses that offer services and business that offer a large variety of stuff.

1. Business which offer products

There are a lot of businesses that focus on a certain product which they ship across certain areas of the globe. Those shipments are in a large quantity and mostly go to an area where the main producer resells them to smaller or lesser businesses who then sell them to us the end users.

I assume that you already own a brick and mortar small business or want to start your online shop. A small business mostly sells products to users directly and this is an important factor.

Whereas big companies sell products to small businesses and companies who then target the user directly, you skip the middle man and your main goal is to target the user directly. But how can you do that across the whole globe when you are stationed in your current town?

The biggest door opener is the Internet, which enables you and your products to be seen by the worldwide audience. Note. Not every product can go worldwide as there are laws preventing certain things.

Taking the fact that your product can sell online we have to look at the advantages provide and the overall disadvantages. Granted you as the owner of the business will need to generate a lot of website traffic and increase your overall profit, but that also requires some time.

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A really important factor is the cost of the website, it doesn’t come for free of course. A quality made website usually costs from $3,000 up to $10,000, plus website maintenance costs and hosting around $100-$300 per month.

To keep it short ask yourself the following: „Whats going to attract people to the website?“. People won’t just randomly come up to your website and order a product you made out of nowhere. You clearly need advertisement to gain customers, and to be honest it ain’t really cheap to advertise anything these days.

A month of basic advertisement can cost a lot of money.

Even so, it doesn’t guarantee that you will get a constant amount of buyers that’ll provide you with a steady income. So what solution is there to even get any profit when selling items online?

A month of basic advertisement can cost a lot of money. Even so, it doesn’t guarantee that you will get a constant amount of buyers that’ll provide you with a steady income. So what solution is there to even get any profit when selling items online?

Rest assured there are deals where you’ll get a lot of advertisement for a percentage of each sale, making your life much easier and proving to the better choice over a long time period.

Another important thing when selling products via your website is to cover the details of the shipment. Shipping is quite expensive when it’s on a larger scale and it is time-consuming as well.

In short, if you have plans on expanding your business you will need to invest some money in order to gain the advantages of selling products online. Note. Everything has a certain price, by investing less into the project you also gain less.

The website is just the starting point, but before you launch you should make sure to make a buzz about your business.

Great websites need great content, utilize the power of Content Marketing, SEO can make your life much easier, but it requires some time for you to see some results on search engines.

Plus, social media marketing is a must these days, it is currently one of the most cost-effective ways to promote your businesses. Not only it saves you money, but you can actually target the exact customer segment you want to sell to.

Plus, social media marketing is a must these days, it is currently one of the most cost-effective ways to promote your businesses. Not only it saves you money, but you can actually target the exact customer segment you want to sell to.

2. Service oriented businesses

A business can offer quite a lot of things, but that doesn’t necessarily make the business a success. Unlike a business that offers material items, there are businesses that offer services, these businesses usually have much higher margins than businesses that offer products.

An important factor when selling services is the interaction between you and the customer. Your business can offer many services but if there is no communication between you and the customer then there is no point at all.

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For this type of business if you wish to expand to the online audience you will need experience in communication, the same applies for your staff. If you or your team members lack the communication skills, you might not be very successful. But a website for your online business can still be beneficial, as it opens up the door for more traffic. This requires you to do some research and offer niche services that are in demand.

On the other hand, if your business already has all the required skills needed to communicate on a global scale than there are no issues going worldwide.

The website is going to open up the door to many new customers. If your business offers a rare service which is hard to find then you can expect quite a decent income.

Web sites alone make no business great, but a good business with an amazing website can give you amazing results.

3. Mixed type small business

There are some businesses that don’t specifically target item production or selling services,  and rather target being overall rounded and offer both to a certain degree. These businesses have become quite popular amongst the world, selling both homemade items and offering their skills for your requests.

The importance of being online in such a business is unspeakable. The fact that your business has a large variety of products and services, shouldn’t be limited just to your own local shop. So a website is really important?

Yes, but a website only offers people the ability to buy the products and services, you will also need advertisement. Due to the fact that your business has a large variety of services and items which you can sell provides you with the greatest deals amongst advertisement businesses.

Divi WordPress Theme

The website for such a business costs the same and has the same role, but the importance is immeasurable and shouldn’t be doubted as it will prove to be the best choice for you and your business in the long run.

An example of these kinds of business is blogs. I’ll write about blog monetization in one of my following posts. Many people run their business exclusively online, for example, if you offer informational products like eBooks, online courses, and podcasts, you won’t go far without a website.

Conclusion

No matter what your business is about, taking it online will prove to be the smart choice as overall the costs for a website isn’t really extreme. With a good web developer or agency, your website will prove to be a good investment in the long run.

In the end, moving online for many companies/businesses proved to be the right choice as they have tripled in net worth. Some companies completely ceased their brick and mortar operations and moved online. Still, a detailed plan will be needed in order to get the most out of your website.

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Salim Šabić
Salim Šabić

Hi, my name is Salim Šabić. Thanks for visiting my website. How can I help You?

WHAT I DO: I help you grow your business online by developing and optimizing amazing business websites and applications. I can help you promote your business and reach more customers online easy!

I am a certified web developer and eLearning consultant offering over 10 years of experience on both client and server sides.

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